Siegel+Gale has appointed Dory Ellis Garfinkle as its new Chief Marketing Officer (CMO). Ellis Garfinkle brings a wealth of experience from her previous roles at Lyft, where she led marketing for Transit, Bikes and Scooters and at IDEO, where she focused on global brand experience. Leadership at Siegel+Gale
praised her strategic thinking, creativity and deep expertise across both traditional and digital marketing channels, citing her ability to help clients navigate complexity and drive business outcomes through simplicity. As CMO, she will focus on making the firm’s intellectual capital more accessible to clients and advancing its global growth at the intersection of branding, customer experience and organizational change. Ellis Garfinkle emphasized the urgent need for brands to deliver clarity and trust amid growing
complexity in today’s business landscape.