Cover Story
Why Card Unboxing Still Matters in Today’s Gen Z Digital Banking World
By Mehdi Heidari, Global Head of Product Management for Digital Card Issuance, Giesecke+Devrient Across industries, the package unboxing experience has become a cultural phenomenon of its own. Whether it’s a new gadget, a luxury item or a simple household product, customers increasingly associate unboxing with anticipation, discovery and the first tangible impression of…





