Each year, the International Card Manufacturing Association (ICMA)  Élan Awards of Excellence spotlight the most compelling, creative and technologically advanced cards in the world. Among these categories, the People’s Choice Award holds special significance. Voted on by industry professionals, this award honors the designs that resonate most deeply—whether through innovation, emotional impact or sheer beauty. This year’s winner and two finalists represent the very best of what the card manufacturing industry has to offer: a fusion of cutting-edge technology, cultural storytelling and environmental inspiration. 

People’s Choice Winner 

“Seven Years of Wisdom, Unite for the Future” – ICBC Shanghai CIIE 7th Anniversary e-CNY Commemorative Hardware Wallet 
Submitted by Hengbao Co., Ltd. for Industrial and Commercial Bank of China Limited (ICBC), Shanghai Branch 

This year’s top honor goes to Hengbao Co., Ltd., whose commemorative e-CNY hardware wallet masterfully captures the spirit of Shanghai’s growth, digital transformation and cultural heritage. 

Rooted in ICBC’s iconic red, the card showcases five Chinese red gradient tones, each symbolizing one of Shanghai’s pillars: economy, finance, trade, shipping and innovation. A four-leaf clover motif, modeled after the National Convention and Exhibition Center, frames a 3D panda image crafted using resin-drip and printing technology—blending national identity with futuristic flair. 

The base of the card uses colored PVC, adorned with transparent rainbow hot stamping and a shimmering “7” anniversary logo in gold cat’s eye foil, creating an iridescent finish that shifts with the light. More than a commemorative design, it’s a functioning e-CNY wallet, reflecting China’s leap into digital currency and secure financial technology. 

Why it stood out: 
This card is a visual and technical triumph, weaving together symbolism, innovation and modern financial tools. It celebrates the past and future simultaneously—just like the city it represents. 

People’s Choice Finalist 

Crédit Agricole EVC Dynamic CVV Card 
Submitted by Giesecke+Devrient (G+D) for Crédit Agricole 

In a time of rising online fraud, this finalist from G+D introduces a game-changing tool in the fight against card-not-present (CNP) fraud—a battery-free dynamic CVV card powered by EVC (Electronic Verification Code) technology. 

Each time the card is used, a new CVV code is displayed via an electronic paper interface, drawing energy from NFC transactions rather than a traditional battery. It also features Invisible Mode, a first-of-its-kind feature that allows users to hide the code entirely using the companion mobile app. Unlike time-based solutions, this card generates a new code based on the cardholder’s usage behavior, introducing maximum unpredictability and enhanced security. 

Set to roll out in Europe in 2025 through Crédit Agricole, this card not only enhances user safety but also supports eco-friendly design principles, replacing batteries with energy-harvesting tech. 

Why it stood out: 
The EVC card blends security, sustainability and user empowerment into one elegant solution. It’s not just a tool—it’s a visionary leap toward safer, smarter payment systems. 

People’s Choice Finalist 

CIB Panda Base Hehua Debit Card (Pink Edition) 
Submitted by Eastcompeace Technology Co., Ltd. for Industrial Bank Co., Ltd. 

Where technology meets tenderness, this finalist delivers an unforgettable emotional experience. The Hehua Debit Card (Pink Edition) captures the spirit of China’s ecological preservation efforts through the lovable image of a panda—crafted in lifelike detail using a dual-color flocking process. 

The card’s textured black and white fur offers a 3D tactile effect, making the panda feel real to the touch. The base is made from soft pink PVC, chosen not only for its visual harmony with the lotus-themed design but also for its durability. Behind the softness is precision engineering—electrostatic fiber alignment, sharp boundaries and impeccable color control showcase the design team’s technical mastery. 

Beyond beauty, this card is a symbol of peace, environmental awareness and cultural continuity, bringing everyday users closer to nature with every swipe. 

Why it stood out: 
Hehua turns a standard debit card into a sensory journey and storytelling canvas. Its cultural depth and craftsmanship deeply resonated with voters looking for heart and purpose in card design. 

A Category That Reflects the Heart of the Industry 

Together, these three standout entries show the diverse power of card design: 

• Hengbao’s commemorative wallet connects innovation with national pride. 

• G+D’s dynamic CVV card champions security and sustainability. 

• Eastcompeace’s He Hua card evokes emotion and ecological responsibility. 

They prove that the best cards do more than just function—they inform, inspire and protect. 

Why ICMA Membership Matters 

As ICMA celebrates 35 years of leadership in 2025, the association remains steadfast in its mission to empower the global card manufacturing community. Through a blend of cutting-edge marketing support and robust professional development, ICMA equips its members with the tools they need to lead, innovate and grow.  

ICMA’s professional development programs are designed to elevate technical knowledge and leadership skills. Programs like Advanced Card Education (ACE) and the Card Industry Training & Education (CITE) initiative help individuals deepen their expertise, while the EXPO and CardTREX bring together the brightest minds in the industry for learning, networking and innovation.  

Members who engage in ICMA’s educational offerings and industry events don’t just keep pace with change—they help drive it. Whether contributing thought leadership to Card Manufacturing magazine or gaining recognition through programs like the Élan Awards of Excellence, ICMA provides members with meaningful opportunities to raise their profile and shape the future of the industry.  

For card industry professionals looking to stay competitive and connected in 2025 and beyond, ICMA offers a clear path forward through education, visibility and community.  

Discover the full value of ICMA membership and join a global network of professionals advancing the card industry.