Premiumization and Hyper-Personalization: Transforming Consumer Expectations
In the dynamic landscape of consumer engagement, the expectations placed upon companies are in a state of perpetual flux. Two discernible trends that have crystalized in recent years…
The Impact of Mastercard’s Sustainable Card Program
Mastercard recognizes the opportunity for the industry to move forward and reduce the demand for first-use PVC. Simultaneously, it recognizes that without a strong direction and leadership, change…
The Secret to Achieving Profitability in Card Manufacturing
In today’s market, there’s a wide variation on card builds, materials and options. Therefore, ensuring card manufacturers hit their business’s gross margin targets is more difficult than ever.…
Secret to Achieving Profitability in Card Manufacturing
In today’s market, there’s a wide variation on card builds, materials and options. Therefore, ensuring card manufacturers hit their business’s gross margin targets is more difficult than ever.…
Boost Retention and Environmental Profile: Rethink Loyalty and Gift Card Program Strategies
Consumers spend more than $100 billion annually on gift cards in the United States. A simple 5% increase in customer retention can increase a company’s profitability by a…
Best Solutions to Building a Manufacturing Process for Individualized Order Processing Challenges
A key method for adding value and successfully competing against low-cost and high-volume competitors lies in personalization and small order processing. However, the challenges of building a manufacturing…
Mastercard’s Sustainable Card Program: Impact on Card Issuers and Suppliers
Beyond the positive environmental effect, manufacturing payment cards using sustainable materials provides numerous benefits for the card manufacturing industry. Consumers are increasingly environmentally conscious and seeking sustainable products.…
4 Advantages to Unlocking an Open EMV Card Personalization Platform’s Potential
Payment cards have become an essential tool for conducting secure transactions in today’s digital age. As the global demand for payment cards continues to rise, it’s crucial to…
Biometric Cards: A Closer Look at Their Relevancy and Evolution
Biometric cards have progressed significantly since their early conception. In the current environment, their relevance is steadily growing because they offer a secure and convenient solution for identification…
2024 Industry Outlook: A Guide to the Future
The card manufacturing industry outlook for 2024 is one of opportunity. Despite some headwinds leading into the year resulting from 2023’s softer-than-expected card production trends and constrained consumer…