The Enduring Power of Direct Mail Cards
For over three decades, marketers have refined card package designs and strategies to enhance direct mail engagement and foster lasting customer connections. In this evolving landscape, the expertise…
Transforming the Future of Card Manufacturing: Join Industry Leaders at CardTREX
As the card manufacturing industry continues to evolve, the need for organizations to adapt and thrive in an increasingly competitive landscape has never been more pressing. With a…
The Rise of Biometric Cards and Its Impact on Banks
In the financial world, payment revenues have emerged as a critical component of commercial banks' overall income streams. For many banks, payment revenues can constitute as much as…
Atlantic Zeiser: Ensuring Full Data and Personalization Process Integrity
Co-branded cards have become a significant trend, particularly as consumer preferences shift toward products that reflect their individual identities and brand loyalties. According to Javelin Strategy & Research,…
Unveiling the Future of Payments: The Role of Experience, Branding and Luxury in Shaping Winning Strategies
With the landscape of payments continually being redefined, revisited and reimagined, one might speculate on the ingredients vital for achieving success in the future of payments. Forrester emphasizes…
Cards with Electronic Elements
Transaction cards have evolved to now increasingly include a variety of electronic elements. Perhaps because of consumer familiarity with fingerprint and face identification features in prevalent smart phone…
Produce More Sustainable Cards with PET Film
The benefits of biaxially-drawn polyethylene terephthalate (BOPET) film, when used as either a core or overlay film, have long been recognized, and today this film is used in…
The Rise of Co-Branded Cards
In today's consumer-driven world, co-branded credit cards have emerged as a significant trend. These cards have captured the spotlight as consumers increasingly seek products that align with their…
Reshaping the Payments Sector with Premiumization and Hyper-Personalization
In today’s fast-evolving consumer landscape, expectations are in constant flux. Two major trends have emerged prominently in recent years—the increasing desire for products and services that align with…
LED-Embedded Cards Promote Issuer Branding and User Interaction: Élan Award Winner
Light emitting diode (LED)-embedded payment cards empower issuers to elevate their brand identity and create a trend intended to keep them top-of-wallet. Since the card design informs the…