The Enduring Power of Direct Mail Cards
For over three decades, marketers have refined card package designs and strategies to enhance direct mail engagement and foster lasting customer connections. In this evolving landscape, the expertise…
Transforming the Future of Card Manufacturing: Join Industry Leaders at CardTREX
As the card manufacturing industry continues to evolve, the need for organizations to adapt and thrive in an increasingly competitive landscape has never been more pressing. With a…
The Rise of Biometric Cards and Its Impact on Banks
In the financial world, payment revenues have emerged as a critical component of commercial banks' overall income streams. For many banks, payment revenues can constitute as much as…
The Rise of Co-Branded Cards
In today's consumer-driven world, co-branded credit cards have emerged as a significant trend. These cards have captured the spotlight as consumers increasingly seek products that align with their…
Reshaping the Payments Sector with Premiumization and Hyper-Personalization
In today’s fast-evolving consumer landscape, expectations are in constant flux. Two major trends have emerged prominently in recent years—the increasing desire for products and services that align with…
LED-Embedded Cards Promote Issuer Branding and User Interaction: Élan Award Winner
Light emitting diode (LED)-embedded payment cards empower issuers to elevate their brand identity and create a trend intended to keep them top-of-wallet. Since the card design informs the…
Élan Award Winners: Payment Card for High-End Customers and Intelligent Key Card
Vision and groundbreaking technologies are demonstrated in the latest International Card Manufacturers Association (ICMA) Élan Award winning entries. ICMA, the leading global card association for card manufacturers, personalizers,…
Flocking-Embedded Gift Card Enhances Cardholder Interaction: Élan Award Winner
Flocking is a special process that embeds short fibers into the surface pores of a substrate. It’s widely used in industries such as toys, textiles, home furnishings and…
ICMA Reveals 2024 Élan Award Winners Leading the Global Transaction Card Industry
ICMA’s Élan Awards of Excellence honors companies that are at the forefront of the worldwide transaction card industry. For more than 30 years, the Élan Awards have established the…
Secret to Achieving Profitability in Card Manufacturing
In today’s market, there’s a wide variation on card builds, materials and options. Therefore, ensuring card manufacturers hit their business’s gross margin targets is more difficult than ever.…