
January/February Cover Story
Redefining Payment Cards For a Sustainable Future
Traci Skala, Market Segment Director, Giesecke + Devrient
COVER STORY
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January/February Cover Story
Redefining Payment Cards For a Sustainable Future
Traci Skala, Market Segment Director, Giesecke + Devrient
The Enduring Power of Direct Mail Cards
By Jennifer Kohlhepp, Managing Editor, ICMA
For more than three decades, marketers have meticulously refined card…
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The Enduring Power of Direct Mail Cards
By Jennifer Kohlhepp, Managing Editor, ICMAFor more than three decades, marketers have meticulously refined card package designs and strategies to boost direct mail engagement and…
The Hybrid Consumer: Embracing the Best of Both Digital and Physical
By Amanda Gourbault, Chief Revenue Officer, CompoSecureIt is a fact that our world continues to become an increasingly digital one, with many once ubiquitous physical objects…
The Evolution of Technology Elements in Non-Secure Cards
By Dave Tushie, Magellan Consulting, Inc., ICMA Standards and Technical RepresentativeAn industry trend I have been watching is the increasing content of technology elements resident in transaction cards. This trend…
Rethinking Gift Cards: The Shift Toward Sustainable Alternatives
By Jennifer Kohlhepp, Managing Editor, ICMAIn the ever-evolving retail landscape, gift cards have become a go-to option for busy consumers seeking convenience and flexibility. However,…
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