Biometric Cards Provide ‘Real ROI’ for Merchants, Issuers, Consumers
With contactless card adoption and fraud on the rise in “tap-happy” markets, technology has turned to biometric authentication. Biometry is the only technology compatible with the card form factor…
Card Design Creativity
By Dave Tushie, Magellan Consulting, Inc., ICMA Standards and Technical Representative Creativity, as some have defined it, is the act of turning new and imaginative ideas into reality.…
Card Packaging: A Powerful Marketing Tool, Personal Billboard for the Influencer in Us All
By Dane Whitehurst, Creative Director, Burgopak Ltd. In the world of digital banking where so many aspects have become less tangible, the physical card and its packaging have…
Card Packaging: It’s All About the Brand
By Jennifer Kohlhepp, ICMA, Managing Editor Card packaging is often thought of in the traditional sense—to make sure the card is protected in transit and on display, and…
Metal Premium Credit Cards Continue to Gain Market Share Around the World
By Jon Wilk, CompoSecure, CEO and President Today’s consumers want to differentiate themselves and be elevated to an “elite” status, wanting to create associations with their premium products.…
Gift Cards Change ‘Gifting Experience’
Gift cards are one of the most requested holiday gifts. They are unique, targeted, personal and when, done right, create experiences that delight the recipient. Generic, one-size-fits-all gift cards…
ICMA Launches Exclusive Members-Only Marketing Resources
Are you looking to increase your company’s brand presence in the card manufacturing industry? Look no further than the International Card Manufacturers Association's (ICMA) Marketing Solutions. ICMA’s marketing resources…