As the card manufacturing industry continues to evolve, the need for organizations to adapt and thrive in an increasingly competitive landscape has never been more pressing. With a focus on enhancing productivity, performance, quality, compliance and environmental sustainability, card manufacturers must stay informed about the innovative solutions being developed across the industry. That’s where CardTREX comes into play.
Hosted by the International Card Manufacturers Association (ICMA), CardTREX is the premier European event for global card industry professionals. Taking place at Heidelberger Druckmaschinen in Heidelberg, Germany, from 29-30 October, this one-and-a-half-day conference will bring together top executives, plant personnel, cutting-edge technology providers, and supplier partners, creating a unique opportunity to connect with the industry’s leading figures.
“Join us at CardTREX and be part of the conversation shaping the future of the industry,” said Jeffrey Barnhart, executive director and founder of ICMA. “Don’t miss out on this unique opportunity to engage with industry leaders and explore innovative solutions that can drive your organization’s growth. Mark your calendars for 29-30 October and prepare for an event that could transform your approach to card manufacturing.”
Why Attend CardTREX?
1. Expert-Led Discussions on Digital Transformation
One of the highlights of CardTREX is a panel discussion led by Ahmet Alptekin, sales manager at Linxens. He will be joined by industry experts Soner Canko and Mert Kara to discuss “How to Pivot Card Manufacturing in the Era of Digital Transformation.” As digital-only card issuance becomes more prevalent, understanding how to reaffirm the value of chip cards and reinvent business models is crucial for future success.
2. Enhancing Accessibility in Card Issuance
With the European Accessibility Act set to take effect in June 2025, it’s vital for card issuers to adapt. Tomasz Sekutowicz from Tietoevry Banking will share insights on enhancing accessibility for physical cards, especially for visually impaired individuals and the elderly. His presentation will cover practical measures to improve card readability and identification, providing valuable takeaways for banks and manufacturers alike.
3. Sustainability in Coating Technologies
Sustainability is at the forefront of industry conversations, and Ryan Pearson, CEO of Cypris Materials Inc., alongside Megan Bogard, director, pre-sales and design, CPI Card Group, will delve into eco-friendly innovations in coatings. Their focus on LED curable dichroic coatings will highlight how the industry can reduce carbon emissions while maintaining high performance and safety standards.
4. Showcasing Cutting-Edge Technology
Attendees will have the chance to witness advanced printing technologies in action with Markus Hoefer and Benjamen Kreth from Heidelberger Druckmaschinen AG, who will present “XL 75 Rainbow Printing Live.” The facility tour will provide firsthand insight into the rigorous quality control processes that ensure top-notch products.
5. Luxury and Style in Payment Cards
Peter Tarantino from Giesecke + Devrient will explore “The New Luxury: Crafting Payment Cards with Style,” discussing how aesthetics and functionality can elevate consumer experiences and meet growing market demands.
6. Innovative Strategies for Environmental Protection
Simon Rosenberger from Parley for the Oceans will address urgent environmental challenges through eco-innovative strategies. His insights into Parley’s AIR Strategy will demonstrate how organizations can tackle plastic pollution and climate change while promoting sustainability.
7. Advanced Manufacturing Techniques
Christof Lauffer from Lauffer Pressen will share insights on Short Cycle Lamination, a technology that enhances production flexibility and efficiency while significantly reducing costs. This session is vital for manufacturers looking to optimize their processes.
8. Personalization in Card Production
Finally, Gaël Murat from Atlantic Zeiser will discuss the growing demand for personalized cards and how to leverage digital advancements to meet these consumer expectations.
9. Networking and Exhibits
This is not your typical tabletop display! Attendees will join exhibitors set up within the Networking Zone during meals and breaks and will have an opportunity to promote their best product during the Speed Share session. Exhibitors will be able to pitch their product, and attendees will vote on the best product of the event. Exhibitors include ART-Line, Atlantic Zeiser, Barnes International Limited, Buskro, CHIPBOND and CT Lay Sun Chemical Security.
Don’t Miss This Opportunity!
With a diverse lineup of presentations and ample networking opportunities, CardTREX promises to be both informative and inspiring. Whether you’re a manufacturer, issuer or technology provider, attending this event will equip you with the knowledge and connections needed to navigate the evolving card manufacturing landscape. If you haven’t already, register to attend CardTREX today.
More Insights on Card Trends
For more than 30 years, ICMA has represented the interests of the card manufacturing industry—which includes manufacturers, personalizers, issuers and suppliers—as its leading global association.
Throughout the year, ICMA members have the opportunity to share insights and knowledge by giving presentations during ICMA webcasts and events. The association’s main event is its annual Card Manufacturing & Personalization EXPO. The 2025 EXPO will take place from May 12-15 in Orlando, Florida.
ICMA offers regular educational opportunities, including ACE-Manufacturing, ACE-Personalization and ACE-Advanced Technologies training and exams at the ICMA EXPO. ICMA also offers ACE-Commercial training, which provides sales, marketing, customer service and other key personnel at ICMA member companies with the opportunity to learn the fundamentals of card manufacturing.
Learn more about the benefits of ICMA membership.