How to Market to Millennials with Card Design & Packaging
Just like any generation before it, millennials think and buy differently. Born between 1981 and 1996, millennials’ purchasing habits tend to prioritize memorable experiences and social identity. Brands…
ICMA Members Reveal: Top 3 Reasons to Enter Élan Awards Competition
Do you want to propel your business forward with worldwide recognition? Submit an entry to the Élan Awards of Excellence competition. The awards recognize world-class achievements in card…
Card Industry Responds to ‘Go Green’ Demand
Consumers increasingly say they want brands that embrace purpose and sustainability. And technology and social media have allowed consumers to easily promote or criticize companies for their green…
Card Industry Leads with Environmentally Conscious Initiatives
In the past year, there has been a heightened interest in cards made with recycled or renewable materials. Consumers view plastic cards as essential to their lifestyles but…
‘Smart’ Technology Enhances Access Control
Access control cards are an essential part of commercial security systems—keeping designated areas secure and safe by controlling entry or restricting access within a space. With the wave or…
Innovative Card and Packaging Designs Create ‘Instagrammable’ Moments
Consumer attention is hard to get and even harder to keep in today’s experience economy. For the card industry, that means using unique card design and creative card…
2020 Card Trends: Color, Sustainability, Metal, Security
In today’s visual, experience-driven world, card design matters. The physical form and look of a card add to its “cool factor.” In 2020, design elements that affect color,…
Top 5 Reasons to Attend ICMA 2020 EXPO
Industry events are one of the best places to get business ideas, build your network, position yourself as an expert and learn a new skill—all in one place.…
Biometric Cards Provide ‘Real ROI’ for Merchants, Issuers, Consumers
With contactless card adoption and fraud on the rise in “tap-happy” markets, technology has turned to biometric authentication. Biometry is the only technology compatible with the card form factor…
Gift Cards Change ‘Gifting Experience’
Gift cards are one of the most requested holiday gifts. They are unique, targeted, personal and when, done right, create experiences that delight the recipient. Generic, one-size-fits-all gift cards…